Beauty Beat: Deep Conditioning Hair Treatments
Our new monthly column, the Cincy Chic "Beauty Beat," explains the ins and outs of a product or service you need to know about. This month, we delve deep into the topic of deep conditioning hair treatments.

In case you didn't notice, we're in the dead of summer here. And this Cincinnati heat probably has you running to the nearest pool for a refreshing dip, or lounge chair to bask in the sunlight. Both of which, by the way, are raising havoc on your hair.

Rosina Luca, a stylist and the marketing director at Avalon Salon in the Hyde Park plaza, says now is the time when your hair needs a big drink of water the most. "With summer, comes swimming, wind, more exposure to environmental contaminants and changes to your hair color," she says. "For these issues, we recommend a deep conditioning, such as our Kerastase hair care treatment."

And you can't get these Kerastase treatments just anywhere, ladies. "We're one of three salons in Cincinnati to offer this high-end product," Luca says. Apparently, Avalon had to go through a lengthy interview process to even be considered for carrying the line at their salon. Touché!

Surprisingly, the treatment isn't a lengthy one. It only takes 10 minutes (and $35) for the express treatment, which lasts up to four weeks with the appropriate care. "What's the appropriate care?" you may ask. Luca says high-quality shampoos and conditioners (i.e., not the ones you buy at Kroger) is a start. Use high-quality (again, ix-nay on the roger-kay) protective gels and serums before using that curling iron or flattening iron. Also, keep your hair inside a hat when you go for a run, and keep your hair out of the chlorine at the pool.

To learn more about Avalon's exclusive Kerastase products, go here www.avalonss.com/product01.html or call (513) 533-1700.